About Us
Rooted in community and built with purpose, Bubba’s Fund exists to protect, support, and uplift children and families.
On this page, you’ll learn who we are, what drives our mission, and the core values that guide everything we do.
Who we are
The La Crosse Area Community Foundation is the home to Bubba’s Fund Donor Advised Fund. The partnership will allow for immediate pursuit of our mission to improving the safety, opportunity, and wellbeing of children.
The efforts will focus on La Crosse, Wisconsin with hopes of expanding over time. Our project based approach will begin with a specific and urgent focus: providing AEDs (automated external defibrillators) to licensed child care facilities in the city of La Crosse, Wisconsin.
Over time, we will grow into a multi-vertical foundation providing:
Scholarships and financial support for youth to access sports, camps, and enrichment programs.
Resources for child safety, public awareness, and caregiver support.
Community-centered projects that reflect Charlie’s spirit, resilience, and joy.
Our Core Values
Commitment
We hold ourselves accountable for the wellbeing of children, recognizing the enormous task while providing support to children directly and indirectly in our community.
Expertise
We develop our expertise through collaboration with people and organizations that know more than we do. These partnerships serve our mission and allow us to share our knowledge to elevate others pursuing common goals of improving outcomes for children.
Integrity
We value and demonstrate sound moral and ethical principles and commit to fulfilling our promise.
Collaboration
We value the power and effectiveness of partnering with experts and volunteers in and outside of our community. Not one of us is more important that the whole, but some of us are experts and we should take their insights and perspectives to guide us toward our goals.
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Founder
Moran is the head coach of the UW–La Crosse Women’s Basketball team and a passionate advocate for young people and families. As a mother, mentor, and leader, she brings heart, purpose, and deep community roots to the mission of Bubba’s Fund.
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Founder
Alex is a pharmacist at Mayo Clinic Health System in La Crosse and a proud father. His calm leadership, clinical insight, and unwavering love for his son Charlie inspire the foundation’s work in health, safety, and family support.
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Connor is a coach, community builder, and advocate for youth development. As a proud uncle to Charlie and a lifelong teammate to the people around him, he brings energy, empathy, and commitment to the foundation’s mission.
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Tony is a creative strategist, producer, and nonprofit consultant based in La Crosse. With a background in storytelling, branding, and community organizing, he helps shape the vision, voice, and reach of Bubba’s Fund.
Contact us
Have a question, need assistance, or want to partner with us? We’re here to help. Our team is committed to making sure you see the real impact of your support and generosity.
Want to register as a supporter of Bubba’s Fund?
Follow this link to connect.