Our Mission

Protect. Empower. Remember.

Make it stand out.

We are committed to honoring the legacy of Charlie Weber Lonning by promoting the safety, health, and well-being of children — starting in La Crosse and extending wherever the need takes us.

Guiding Principles:

  • Love in Action: Turning grief into good.

  • Community First: Partnering with local agencies and families.

  • Prevent the Preventable: Equipping childcare and schools with life-saving tools.

  • Access for All: Breaking down barriers to sports, education, and joy.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Current Focus

AED Access: Placing Automated External Defibrillators in licensed childcare facilities across La Crosse.

Youth Equity: Supporting youth from low-income backgrounds with equipment, team fees, and access to sport.

Safety & Training: Promoting safe environments and CPR/AED education for caregivers.​

Our Vision

Bubba’s Fund will grow to provide help shape policy around childcare safety, support scholarships, and fund child wellness initiatives across the state. We believe Charlie’s life can inspire lasting change.`

“We created this fund to honor the life of our son — and to fight for the lives of countless other children. We believe in turning grief into good, and building a world where every child has a chance to thrive.”

— Coach Moran Lonning and Alex Weber