Charlie’s Story
Rooted in community and built with purpose, Bubba’s Fund exists to protect, support, and uplift children and families.
On this page, you’ll learn who we are, what drives our mission, and the core values that guide everything we do.
Our Bubba
Charlie Weber Lonning was born in 2024 to Coach Moran Lonning and Alex Weber. In his three beautiful months of life, Charlie brought light, laughter, and the deepest joy to his family and community. After his sudden passing, his loved ones channeled their heartbreak into action — creating Bubba’s Fund to ensure other families never face a preventable loss.
Why “Bubba”?
“Bubba” is Charlie’s nickname — a name full of warmth and affection. It reminds us to lead with love, carry his joy forward, and protect every child in his honor.
Forever Sixth Man
In the world of basketball, the sixth man is the player who may not start the game but is essential — the spark, the energy, the heart off the bench. For the UW-La Crosse Women’s Basketball team, that sixth man is Charlie “Bubba” Weber Lonning.
Charlie was the son of Head Coach Moran Lonning and her husband Alex. Though his time on earth was short, his spirit has become a powerful force within the program. The team now honors Charlie as “Forever Sixth Man” — a constant source of motivation, love, and purpose both on and off the court.
From custom warmups and game-day tributes to annual events like Bubba’s Youth Night, the UWL Women’s Basketball team has embraced Bubba’s memory as part of their culture. The team’s unwavering support helps carry forward Bubba’s legacy — reminding everyone who watches them play that they are doing it For Charlie, For Children.
Our Core Values
Commitment
We hold ourselves accountable for the wellbeing of children, recognizing the enormous task while providing support to children directly and indirectly in our community.
Expertise
We develop our expertise through collaboration with people and organizations that know more than we do. These partnerships serve our mission and allow us to share our knowledge to elevate others pursuing common goals of improving outcomes for children.
Integrity
We value and demonstrate sound moral and ethical principles and commit to fulfilling our promise.
Collaboration
We value the power and effectiveness of partnering with experts and volunteers in and outside of our community. Not one of us is more important that the whole, but some of us are experts and we should take their insights and perspectives to guide us toward our goals.
Contact us
Have a question or need assistance?
We’re here to help. Our team is committed to making sure you see the real impact of your support and generosity.
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