Date: Saturday, January 10, 2026
Tip-off: 3:00 PM
Location: Mitchell Hall Fieldhouse @ UW–La Crosse
Cost: Free admission (community game)
Who: Kids, families, students, alumni, and anyone who loves the Eagles + this community. No tickets required for entry.
Bubba’s Youth Day
PRESENTED BY BUBBA’S FUND — HOSTED BY UWL ATHLETICS AND UWL WOMEN’S BASKETBALL — A community game day but for kids and families and — and a chance to help us FILL MITCHELL HALL for Charlie.
One Big Day. Two Free Events.
We’re building a high energy, kid-friendly atmosphere — with moment throughout the game designed to make this feel like a true community celebration.
Expect:
Special pregame + in-game moments built for kids and families
Community recognition for local partners supporting youth in La Crosse
Fun crowd prompts and surprises
Charlie’s Kids Fest kicks off the afternoon in Mitchell Hall Fieldhouse (12:00-2:45 PM), then the action will start as we pack the gym for Bubba’s Youth 3:00 PM.
Come for one — stay for both.
The more the merrier.
The Mission: Fill Mitchell Hall
Bring your neighbor. Bring the whole team. Bring your loudest voice.
Who This Event Is For
This is for:
Kids and families in the Coulee region
Students, faculty, alumni, and Eeagle fans
Anyone who wants to be part of something positive, loud, and joyful
Location
Mitchell Hall Fieldhouse @ UW–La Crosse
(Same building as the CKF — BYD is in the Gymnasium.)
Parking/entry details will be posted here and on the Facebook event page as we get closer.
FAQ
Is it really free?
Yes — UWL Athletics and UWL Women’s Basketball have designated this game a community event, and admission to the game is free. No ticket required.
Do I have to register?
No registration is required for the game itself. However, if you know you’re coming, we’d love it if you could invite a friend or share it on social media to help spread the word.
Is there assigned seating?
Nope. Seating is general admission. Arrive a bit early if you want to choose your favorite spot.
Will there be concessions?
Yes, gameday concession will be available. Concessions will also be open during Charlie’s Kids Fest earlier in the day.
Where do I park?
Free parking is available in the lots adjacent to Mitchell Hall. Follow the event signage.
Can I bring my kids to both events?
Absolutlutely! We encourage families to start at Charlie’s Kids Fest from 12:00-2:45 PM then head over to Bubba’s Youth Day at 3:00 PM. It’s a full afternoon of free, family-friendly fun!
Help Us Fill Mitchell Hall
Bring a friend, share the even, and meet us in Mitchell Hall on January 10.
For Charlie. For Children.
Charlie’s Kids Fest is presented by Bubba’s Fund and hosted by UW–La Crosse Athletics & UW–La Crosse Women’s Basketball.
Fill Mitchell Hall
On Saturday, January 10, we’re aiming higher — not for headlines, but for a statement: La Crosse shows up for kids, for families, and for Charlie.
Mitchell Hall seats 2,880 for UWL athletic events. (UW La Crosse Athletics)
The WIAC single-game high we’re chasing is 2,112 (UW-Whitewater vs. Transylvania on March 9, 2024). (WIAC Sports)
Let’s pack the place.